Vehículos eléctricos; percepción del consumidor en la ciudad de Santo Domingo
Date
Authors
Subject
Percepción de consumidor
vehículos eléctricos
administración de marca
producto
decisión de compra
Consumer perception
electric vehicle
brand management
product
purchase decision
vehículos eléctricos
administración de marca
producto
decisión de compra
Consumer perception
electric vehicle
brand management
product
purchase decision
Language:
Journal Title
Journal ISSN
Volume Title
Publisher
Instituto Tecnológico de Santo Domingo (INTEC)
El objetivo principal de la investigación es conocer la percepción del consumidor sobre los vehículos eléctricos en la ciudad Santo Domingo. El alcance de la investigación es exploratorio y descriptivo, con un enfoque cuantitativo y la recolección de las informaciones fue a partir del uso de un cuestionario con un total de 13 ítems en el cual se presentaron preguntas cerradas y de selección múltiples, y la realización de la encuesta fue mediante la herramienta de Google Forms. Identificar la percepción de los consumidores respecto a los vehículos eléctricos en la ciudad de Santo Domingo es retador considerando que este tipo de producto en los últimos cinco años ha incrementado la presencia de marcas en más de un 40%. Entre los encuestados el 70% indicaron que sería muy probable y algo probable que en los próximos cinco años estaría comprando un vehículo eléctrico, a pesar de que el 56% perciben que los precios de ventas son altos. Otro factor para destacar es la percepción sobre la calidad de los vehículos eléctricos en comparación con los vehículos de gasolina, donde el 54% tiene la sensación de que ambos tipos de vehículos son de igual calidad y un 11% entiende que el vehículo eléctrico es de mejor calidad.
The main objective of the research is knowing the consumer’s perception of electric vehicles in the City of Santo Domingo. The scope of the research is exploratory and descriptive, with a quantitative approach and the collection of information was from the use of a questionnaire with a total of 13 items in which close and multiple selection questions were presented, and the implementation of the survey was through the google forms tool. Identifying the perception of consumers regarding electric vehicles in the city of Santo Domingo is challenging considering that this type of product in the last five years has increased the presence of brands by more than 40%. Among those surveyed, 70% indicated that it would be very likely and somewhat likely that in the next five years they would be purchasing an electric vehicle, even though 56% perceive that sales prices are high. Another factor to highlight is the perception of the quality of electric vehicles compared to gasoline vehicles, where 54% have the feeling that both types of vehicles are of equal quality and 11% understand that electric vehicles are best quality.
The main objective of the research is knowing the consumer’s perception of electric vehicles in the City of Santo Domingo. The scope of the research is exploratory and descriptive, with a quantitative approach and the collection of information was from the use of a questionnaire with a total of 13 items in which close and multiple selection questions were presented, and the implementation of the survey was through the google forms tool. Identifying the perception of consumers regarding electric vehicles in the city of Santo Domingo is challenging considering that this type of product in the last five years has increased the presence of brands by more than 40%. Among those surveyed, 70% indicated that it would be very likely and somewhat likely that in the next five years they would be purchasing an electric vehicle, even though 56% perceive that sales prices are high. Another factor to highlight is the perception of the quality of electric vehicles compared to gasoline vehicles, where 54% have the feeling that both types of vehicles are of equal quality and 11% understand that electric vehicles are best quality.
Description
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/publishedVersion
Source
Science, Economy & Business; Vol. 8 No. 1 (2024): Science, Economics and Business; 15-33
Ciencia, Economía y Negocios; Vol. 8 Núm. 1 (2024): Ciencia, Economía y Negocios; 15-33
2613-8778
2613-876X
10.22206/ciene.2024.v8i1
Ciencia, Economía y Negocios; Vol. 8 Núm. 1 (2024): Ciencia, Economía y Negocios; 15-33
2613-8778
2613-876X
10.22206/ciene.2024.v8i1