Modelo de ecuaciones estructurales para la relación entre el compromiso con la sustentabilidad y la competitividad para empresas colombianas
Date
Subject
desarrollo sostenible
sustentabilidad
ecuaciones estructurales
competitividad
sustainable development
sustainability
competitiveness
sustentabilidad
ecuaciones estructurales
competitividad
sustainable development
sustainability
competitiveness
Language:
Journal Title
Journal ISSN
Volume Title
Publisher
Instituto Tecnológico de Santo Domingo (INTEC)
Los Objetivos del Desarrollo Sostenible (ODS) son una iniciativa global establecida por las Naciones Unidas para abordar los desafíos sociales, económicos y ambientales que enfrenta el mundo expresando la necesidad de racionalizar el consumo de los recursos, en especial los naturales, para reducir el efecto que pueda generar en el planeta. Las empresas desempeñan un papel crucial en la consecución de los ODS, ya que su actividad económica puede tener impactos directos e indirectos en el logro. El propósito de esta investigación es analizar la relación entre el compromiso con la sostenibilidad y la competencia en una muestra de estudiantes realizando la práctica empresarial, en industrias colombianas del Valle de Aburrá; para ello, se utiliza la técnica estadística “Modelado de Ecuaciones Estructurales por Mínimos Cuadrados Parciales” (PLS-SEM) mediante el software estadístico Smart PLS 4. Los resultados indican que el compromiso empresarial con la sostenibilidad impacta positiva y significativamente en la competitividad de las empresas; con respecto al valor de marca, diferenciación corporativa y margen de ganancia competitiva. Los hallazgos revelaron que el beneficio más significativo es hacia la reputación medioambiental de la marca; al ser percibidos como empresas relacionadas con un consumo y vida sustentable; además, de ser empresas con la capacidad de diferenciarse de la competencia. Se observa también que los factores organizacionales que más influyen en el compromiso empresarial con la sostenibilidad son los valores que guían el actuar e incentiven formas adecuadas de relacionarse con el medioambiente; reflejado con la implementación de estrategias de sostenibilidad.
The Sustainable Development Goals (SDGs) are a global initiative established by the United Nations to address the social, economic and environmental challenges facing the world by expressing the need to rationalize the consumptions of resources, especially natural resources, in order to reduce the impact on the planet. Businesses play a crucial role in achieving of the SDGs, as their economic activity can have direct and indirect impacts on the achievement. The purpose of this research is to analyze the relationship between commitment to sustainability and competence in a sample of students doing their business internship in Colombian industries in the Aburrá Valley, using the statistical technique “Partial Least Squares Structural Equation Modeling” (PLS-SEM) with the statistical software Smart PLS 4. The results indicate that business commitment to sustainability has a positive and significant impact on the competitiveness of companies; with respect to brand value, corporate differentiation and competitive profit margin. The findings revealed that the most significant benefit is towards the brand's environmental reputation; by being perceived as companies related to sustainable consumption and living; In addition, they are companies with the ability to differentiate themselves from the competition. It is also observed that the organizational factors that most influence business commitment to sustainability are the values that guide actions and encourage appropriate ways of relating to the environment; reflected with the implementation of sustainability strategies.
The Sustainable Development Goals (SDGs) are a global initiative established by the United Nations to address the social, economic and environmental challenges facing the world by expressing the need to rationalize the consumptions of resources, especially natural resources, in order to reduce the impact on the planet. Businesses play a crucial role in achieving of the SDGs, as their economic activity can have direct and indirect impacts on the achievement. The purpose of this research is to analyze the relationship between commitment to sustainability and competence in a sample of students doing their business internship in Colombian industries in the Aburrá Valley, using the statistical technique “Partial Least Squares Structural Equation Modeling” (PLS-SEM) with the statistical software Smart PLS 4. The results indicate that business commitment to sustainability has a positive and significant impact on the competitiveness of companies; with respect to brand value, corporate differentiation and competitive profit margin. The findings revealed that the most significant benefit is towards the brand's environmental reputation; by being perceived as companies related to sustainable consumption and living; In addition, they are companies with the ability to differentiate themselves from the competition. It is also observed that the organizational factors that most influence business commitment to sustainability are the values that guide actions and encourage appropriate ways of relating to the environment; reflected with the implementation of sustainability strategies.
Description
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículos evaluados por pares
info:eu-repo/semantics/publishedVersion
Artículos evaluados por pares
Source
Science and Society; Vol. 50 No. 1 (2025): Science and Society; 81-99
Ciencia y Sociedad; Vol. 50 Núm. 1 (2025): Ciencia y Sociedad; 81-99
2613-8751
0378-7680
10.22206/cys.2025.v50i1
Ciencia y Sociedad; Vol. 50 Núm. 1 (2025): Ciencia y Sociedad; 81-99
2613-8751
0378-7680
10.22206/cys.2025.v50i1