Employer Branding: herramienta de atracción y retención del talento humano y estratega en la búsqueda de nuevos productos financieros en las MiPymes mexicanas
Date
Subject
Language:
Journal Title
Journal ISSN
Volume Title
Publisher
Instituto Tecnológico de Santo Domingo (INTEC)
En México las MiPymes representan casi la totalidad de empresas existentes en el país y son las que mayor número de empleos generan, siendo predominantemente familiar su estructura. Sin embargo, este tipo de organizaciones por su naturaleza, se concentran en la operación diaria, descuidando elementos estratégicos como son sus empleados y el aspecto financiero, derivando en el posterior cierre de operaciones de la MiPyme. El propósito del presente artículo es presentar los beneficios que generaría la implementación del employer branding en el ámbito del capital humano y las finanzas de las MiPymes. La metodología utilizada reside en una investigación documental, descriptiva y no experimental. Se concluye que la implementación del employer branding es benéfico para las MiPymes para conformar una mayor cartera de candidatos, al mismo tiempo que les ayudará necesariamente a definir misión, visión, valores, propósito y cultura organizacional, acompañado de la indispensable estructuración de procesos relativos a Recursos Humanos. Asimismo, los empresarios de las MiPymes deben de otorgar la importancia al control de sus operaciones financieras, así como conocer los beneficios económicos que se derivan del correcto uso y tratamiento de los recursos de la empresa, el aplicar estos conocimientos coadyuvaran para mantener un crecimiento constante y brindar tranquilidad laboral al personal y empleados de las mismas empresas.
In Mexico, MSME’s represent almost all of the existing companies in the country and are the ones that generate the greatest number of jobs, with their structure being predominantly family-based. However, this type of organizations, by their nature, focus on daily operations, neglecting strategic elements such as their employees and the financial aspect, resulting in the subsequent closure of the MSME's operations. The purpose of this article is to present the benefits that the implementation of employer branding would generate in the field of human capital and finances of MSMEs. The methodology used lies in a documentary, descriptive and non-experimental research. Likewise, MSME entrepreneurs must give importance to the control of their financial operations, as well as knowing the economic benefits that derive from the correct use and treatment of the company's resources. Applying this knowledge will help to maintain constant growth. and provide work peace of mind to the staff and employees of the same companies.
In Mexico, MSME’s represent almost all of the existing companies in the country and are the ones that generate the greatest number of jobs, with their structure being predominantly family-based. However, this type of organizations, by their nature, focus on daily operations, neglecting strategic elements such as their employees and the financial aspect, resulting in the subsequent closure of the MSME's operations. The purpose of this article is to present the benefits that the implementation of employer branding would generate in the field of human capital and finances of MSMEs. The methodology used lies in a documentary, descriptive and non-experimental research. Likewise, MSME entrepreneurs must give importance to the control of their financial operations, as well as knowing the economic benefits that derive from the correct use and treatment of the company's resources. Applying this knowledge will help to maintain constant growth. and provide work peace of mind to the staff and employees of the same companies.
Description
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/publishedVersion
Source
Science, Economy & Business; Vol. 8 No. 1 (2024): Science, Economics and Business; 87-125
Ciencia, Economía y Negocios; Vol. 8 Núm. 1 (2024): Ciencia, Economía y Negocios; 87-125
2613-8778
2613-876X
10.22206/ciene.2024.v8i1
Ciencia, Economía y Negocios; Vol. 8 Núm. 1 (2024): Ciencia, Economía y Negocios; 87-125
2613-8778
2613-876X
10.22206/ciene.2024.v8i1