Eventual escenario de la legalización de la marihuana en Colombia. Un reto para la regularización publicitaria
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narcotic drugs
advertising
communication ethics
communication legislation
estupefaciente
publicidad
ética de la comunicación
legislación de las comunicaciones
advertising
communication ethics
communication legislation
estupefaciente
publicidad
ética de la comunicación
legislación de las comunicaciones
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Instituto Tecnológico de Santo Domingo (INTEC)
Este artículo aborda la regulación publicitaria que se debería establecer en el escenario hipotético de legalización de la marihuana en Colombia. A raíz de la regulación existente en el país, la legalización total de dicha sustancia se percibe como un hecho inminente. En cuanto a la metodología, se realizó una investigación cualitativa, utilizando como dispositivo metodológico la entrevista semiestructurada aplicada a consumidores de marihuana y a actores políticos, sociales y de la industria publicitaria en Colombia. Los resultados muestran que existen dos escenarios de legalización de la marihuana, uno medicinal y otro recreativo, y que cada escenario merece su propia regulación. Concluimos afirmando que en ambos contextos la ética profesional publicitaria y la responsabilidad social deberían ser la sombrilla bajo la cual se redacte un anexo al Código Colombiano de Autorregulación Publicitaria que regule la marihuana, los productos que contengan marihuana, y/o derivados de la misma que surjan a partir de su eventual legalización.
This article addresses the advertising regulation that should be established in the hypothetical scenario of the legalization of marijuana in Colombia. As a result of the existing regulation of the country, the full legalization of that substance is perceived as imminent. Regarding the methodology, a qualitative research was carried out, using as a methodological device the semi-structured interview applied to marijuana users and to political, social and advertising industry actors in Colombia. The results show that there are two scenarios of legalization of marijuana, one medicinal and one recreational, and that each scenario deserves its own regulation. We conclude by stating that in both contexts professional advertising ethics and social responsibility should be the umbrella under which an annex to the Colombian Code of Advertising Self-regulation (which regulates marijuana products, containing marijuana and / or derivatives thereof ) would be drawn up if marijuana is legalized in Colombia.
This article addresses the advertising regulation that should be established in the hypothetical scenario of the legalization of marijuana in Colombia. As a result of the existing regulation of the country, the full legalization of that substance is perceived as imminent. Regarding the methodology, a qualitative research was carried out, using as a methodological device the semi-structured interview applied to marijuana users and to political, social and advertising industry actors in Colombia. The results show that there are two scenarios of legalization of marijuana, one medicinal and one recreational, and that each scenario deserves its own regulation. We conclude by stating that in both contexts professional advertising ethics and social responsibility should be the umbrella under which an annex to the Colombian Code of Advertising Self-regulation (which regulates marijuana products, containing marijuana and / or derivatives thereof ) would be drawn up if marijuana is legalized in Colombia.
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info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículos evaluados por pares
info:eu-repo/semantics/publishedVersion
Artículos evaluados por pares
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Science and Society; Vol. 43 No. 4 (2018): Science and Society ; 23-35
Ciencia y Sociedad; Vol. 43 Núm. 4 (2018): Ciencia y Sociedad; 23-35
2613-8751
0378-7680
10.22206/cys.2018.v43i4
Ciencia y Sociedad; Vol. 43 Núm. 4 (2018): Ciencia y Sociedad; 23-35
2613-8751
0378-7680
10.22206/cys.2018.v43i4